After a fairly successful
outing with Manam Kothi Paravai, director Ezhil started his
next titled Desingu Raja, which was in a similar genre rural
comedy. He roped in Vimal to play the lead Idhayakani, who
has been named so by his parents and is a diehard MGR fan.
Bindu Madhavi was signed to play the female lead as a Rajini
fanatic in the movie. She said "I play a cheerful, naughty
village girl". Muktha Bhanu danced for one song along with
Vimal and the group dancers which was shot in Thiruvarur.
In April 2013 a song sequence was shot for almost ten days
in a set worth 15 lakhs. In May 2013 the crew shot a song
sequence for 10 days in a set resembling a fruit godown..