Director Kannan revealed that
the film will have a rural background with Vimal playing an
educated youth from a farming family and the troubles he
gets into due to his energetic nature. Priya Anand was
signed on to play an "educated girl who hails from Madurai".
The team had revealed that they had registered two potential
titles for the film, Sakkarai and Kaadhal Konjam Kammi, but
opted to go with Oru Oorla Rendu Raja, to make most of
Soori's presence in the venture.
Malaysian Tamil actress Shasha Sri who had done small roles
in films like Kanden Kadhalai and Paiyaa accepted to play
the role a "bubbly village belle" opposite Soori. Iniya was
selected to dance for a special number in the film.